Google Search Ads are text ads that appear on Google’s search engine results pages (SERPs) when users search for specific keywords related to your business. These ads are triggered by relevant search queries and are designed to attract potential customers actively seeking your products or services. We create and manage these ads to ensure they’re seen by the right audience.

Google Display Ads are visual ads that can appear on a wide range of websites, mobile apps, and on YouTube. They are designed to capture the attention of users as they browse the internet. We strategically place these ads to build brand recognition and engage potential customers while they consume content online.

We use a combination of techniques to target the right audience, including keyword targeting for Search Ads, demographics, interests, and remarketing for Display Ads. Our team conducts thorough research to understand your ideal customers and tailors the ad campaigns to reach them effectively.

Success is measured through key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and more. We provide regular reports and analytics to help you understand the impact of your Google Ads campaigns, and we continuously optimize the strategies to achieve the best results.